"On 23 April 2026, Mr. Felice Meli, Partner of Ferrante Intellectual Property, was invited as a keynote speaker at the thematic seminar \u201cCounterfeiting in China\u2019s Online and Offline Markets\u201d co-organised by the EU SME Centre, the EUCCC Intellectual Property Rights Working Group, and the IP SME Helpdesk.\n\nThe seminar was successfully held at the European Union Chamber of Commerce in China (EUCCC) Shanghai office and on an online platform attracting nearly 100 professionals from EU-funded enterprises in China, industry associations, and the IP field, who gathered to discuss the latest trends in online and offline counterfeiting in China as well as compliance and rights enforcement pathways.\n\nMr. Felice MELI delivered a presentation titled \u201cRecent Trends in Counterfeiting and Legal Remedies\u201d, offering EU SMEs systematic IP protection and enforcement solutions based on authoritative data, typical case studies, and practical experience.\n\nAddressing the new trends in counterfeiting, Mr. Felice Meli drew on typical cases from China\u2019s Supreme People\u2019s Court, Supreme People\u2019s Procuratorate, and State Administration for Market Regulation. He provided detailed explanations of targeted legal remedies, distilled key points, and offered tiered, practical guidance for EU SMEs according to different scales of infringement.\n\nIn the panel discussion moderated by Min Gao, Chair of the EUCCC Intellectual Property Rights Working Group, Mr. Felice Meli, together with panelists Miller Wang, Vice Chair of the EUCCC Fashion & Leather Desk, and Helika J\u00fcrgenson, Project Manager of the IP SME Helpdesk, answered specific questions from both online and offline participants regarding IP protection in China.\u201d\n\nThis thematic seminar precisely addressed the pain points of EU SMEs in protecting their IP in China, focusing on cutting-edge trends and practical challenges, and built a professional and efficient exchange platform.\n\nAs a full-service intellectual property firm with offices in both China and Vietnam, Ferrante Intellectual Property has long been deeply committed to the field of anti-counterfeiting and IP protection. We are dedicated to assisting both domestic and international clients in addressing complex IP challenges arising from cross-border operations and providing comprehensive IP legal services in strategic planning and rights enforcement.\n\nSource: Ferrante IP"